Murtuza Kutianawala

​A visionary marketing leader and experiential strategist with a strong background as an entrepreneur. Proven track record in scaling retail, hospitality, and F&B footprints by marrying creative brand narratives with data-driven engagement strategies. Currently serving as Vice President of Marketing & Events at Outlet Mall of India, driving footfall, revenue growth, and brand equity across retail and F&B segments through immersive event curation and strategic brand partnerships.

​CORE COMPETENCIES

​Strategic Brand Marketing: Integrated Campaign Planning, 360° Omnichannel Marketing, Footfall Driving

​F&B & Retail Curation: Concept Curation, Tenant Mix Strategy, Experiential Hospitality & Dining

​Events & Experiential Curation: High-Impact IP Creation, Event Operations, Consumer Engagement

​Entrepreneurial Leadership: Business Development, P&L Oversight, Cross-Functional Team Leadership

​PROFESSIONAL JOURNEY

​OUTLET MALL OF INDIA

​Vice President – Marketing & Events | Present

​Lead end-to-end marketing, events, and brand communication strategies to maximize overall footfalls and sustain revenue growth.

​Architect cross-category engagement models uniting high-street retail brands and experiential dining concepts.

​Conceptualize and execute high-profile events, tenant activations, and cultural IPs that position Outlet Mall of India as a premier destination for lifestyle, food, and shopping.

​Director & Head / Curator – F&B | (3-Year Growth Journey)

​Spearheaded the complete conceptualization, selection, and launch of premier food and beverage offerings across the mall.

​Transformed the mall’s culinary landscape into a standalone revenue and footfall driver by introducing curated dining destinations, artisanal concepts, and vibrant food hubs.

​Built key partnerships with regional and national culinary brands, ensuring optimal tenant mix and elevated customer experience.