Arjun Toor

Arjun Toor is a hospitality entrepreneur and consumer brand operator with over 15 years of experience across India Restaurant Eco-System, spanning Quick Service Restaurants (QSR), Casual Dining formats, Bars, Aloc Bev Brands, Lounges/ Bars and Supply Chain. He is the Co-Founder of Rolls King, one of India’s earliest all day roll meal – focused QSR brands, built on a simple but powerful insight: India needs everyday meals that move at the speed of its people. Under his leadership and long-term brand vision, Rolls King has evolved into a scalable, format-driven QSR platform positioned at the intersection of affordability, operational precision, and mass cultural relevance.

Founder’s Thesis: Building Everyday Food at National Scale

Arjun’s work is rooted in a clear operating philosophy: Food brands don’t scale on novelty—they scale on repeat behaviour.

This belief has guided his career across:

● Building quick grabs, all-day meal formats

● Designing menus that break free from time-bound eating habits

● Creating QSR systems that balance speed, consistency, and cost discipline

Rolls King reflects this philosophy—designed as a repeat-first brand, not an occasion-led one.

Operating Experience Across the Full F&B Stack

In addition to Rolls King, Arjun has held leadership and consulting roles across some of India’s most influential food and beverage platforms:

● Zomato Hyperpure – Lead, Pan-India Dining Solutions

Driving growth at the intersection of restaurant economics, supply chains, and category P&L optimization, working closely with mid-scale chains and national brands.

● Bira 91 / The Beer Café – Marketing & Growth (Consulting)

Focused on taproom expansion, brand alliances, GTM strategy, and community-led growth across India’s evolving alcobev ecosystem.

● Moonshine Food Ventures (MFVL) – Business Development & Marketing

Led PR strategy, experiential marketing, sponsorship P&Ls, and brand storytelling for marquee hospitality brands including Farzi Café, Pa Pa Ya, Café Stay Woke, Saga, and Glasshouse.

● White Owl Craft Beer – Brand & Marketing (Delhi Launch Year)

Part of the core team during the brand’s early expansion phase, driving consumer activations and trade penetration.

Earlier in his career, Arjun was the Managing Partner at Raasta (New Delhi)—North India’s first dedicated reggae bar—where he led the business from pre-opening to sustained profitability, gaining deep exposure to operations, hiring, unit economics, and brand recall.

International Exposure

Arjun began his career internationally, managing F&B operations at Genting Casinos, Edinburgh, and serving on the service leadership team during the Doha Asian Games. This exposure shaped his operational discipline and understanding of high-footfall, process-driven food businesses—skills he later applied to Indian QSR formats.

Arjun sits at a rare intersection of:

● Founder DNA (built brands from the ground up)

● Operator depth (P&L ownership, unit economics, supply chains)

● Ecosystem visibility (works with hundreds of restaurants nationally)

● Brand Intuition (deep understanding of Indian consumer behaviour)

His current focus is on scaling Rolls King into a nationally dominant, category-defining Indian QSR brand, with an emphasis on:

● Format standardisation

● Menu and margin discipline

● Expansion across Tier 1–3 cities

● Long-term institutional capital readiness

Education & Training

● BA, International Hospitality Management – Queen Margaret University, Edinburgh

● Industrial & vocational training at Hyatt Regency New Delhi and Taj Mahal Hotel, New Delhi

Founder Outlook

“India doesn’t need more food brands. It needs fewer, stronger everyday habits.”

Arjun continues to work at the intersection of food, culture, and scale, building systems that can travel across cities, incomes, and eating occasions—without losing operational clarity.

ROLE AS A CO-FOUNDER

As Co-Founder of Rolls King, Arjun Toor is leading the brand into its next phase of accelerated, institution-ready growth. Drawing from over 15 years across growth, operations, supply-chain platforms, and multi-city consumer brands, his role spans brand and business growth, investor engagement, strategic marketing, and category positioning. His prior experience—building repeat-led formats, optimising procurement at scale, and aligning brand promise with unit economics—directly informs how Rolls King is being structured for faster, more disciplined expansion.

As the company strengthens its footprint across North and South India, Arjun is focused on format standardisation, margin clarity, and centralised sourcing—ensuring that growth remains replicable across geographies without operational dilution. Alongside this, he works closely with current and prospective capital partners to align Rolls King’s expansion roadmap with long-term institutional expectations, shaping a growth narrative grounded in data, consistency, and predictable consumer behaviour.

Arjun’s work philosophy reflects this approach: “When energy, intention, and discipline move in the same direction, growth becomes calm, repeatable, and resilient.” This principle informs how teams are built, decisions are made, and scale is approached—reducing internal friction while enabling focused execution and long-term value creation for internal and external stakeholders.