Pranay Pasricha

Pranay Pasricha is the Brand and Marketing Head at Pakka Limited, where he runs marketing for Chuk and the company’s other brands. His side of the business is building the brand pull: how Chuk is understood by chefs, restaurateurs and the people eating the food, and what it takes to make compostable packaging feel like a normal choice instead of a virtuous one. A lot of that is category education, since most diners have never thought about what their meal is sitting in, and most kitchens pick packaging on price and habit. He has spent over ten years in marketing, the last few of them in packaging.