Amitabh Negi

Amitabh Negi is the CEO of Vita Nova Group, with over two decades of experience in the hospitality and food & beverage industry, having led business growth, operational excellence, and strategic transformation across India’s leading restaurant and quick service restaurant (QSR) brands. Throughout his career, he has successfully led large-scale operations, accelerated business expansion, and built high-performing teams across diverse consumer-facing formats in India and International markets.

As CEO of Vita Nova Group, Amitabh is shaping the organisation’s long-term vision to build a portfolio of globally respected food and beverage brands in India. His leadership is anchored in creating scalable business models, fostering operational excellence, and delivering differentiated consumer experiences that combine global expertise with deep local relevance. With Coffee Island as the Group’s flagship venture, he is laying the foundation for a hospitality platform designed for sustainable growth and long-term value creation.

Before joining Vita Nova Group, Amitabh served as Executive Director and Advisor to Private Equity at Monarch Liberty Hospitality, where he advised on growth strategy and value creation across hospitality investments. Prior to this, he led the Restaurants Division at Foodlink F&B Holdings, overseeing a portfolio of premium dining concepts across India and the UAE.

Earlier in his career, Amitabh held several leadership roles within the Yum! ecosystem, including Chief Executive Officer – Pizza Hut India and Chief Operating Officer – KFC India at Devyani International Limited, where he played a pivotal role in scaling operations, strengthening business performance, and enhancing customer experience across one of India’s largest QSR networks.

With expertise spanning business strategy, operations, expansion, franchising, P&L management, consumer insights, and organisational leadership, Amitabh has consistently built businesses that balance commercial performance with operational discipline and customer-centric innovation.

An alumnus of the Senior Management Programme at the Indian Institute of Management Calcutta, Amitabh believes that sustainable growth in hospitality is built on a strong foundation of people, operational excellence, and consistently delivering exceptional customer experiences.  At Vita Nova Group, he is focused on creating a future-ready hospitality platform that combines global brand partnerships with deep local market understanding to shape the next phase of India’s evolving food and beverage landscape.