Priyank Singh Chouhan

Director- Operations & Culinary,
JSM Corporation Pvt. Ltd.

Chef Priyank Singh Chouhan is a distinguished culinary professional, hospitality strategist, and business leader, currently serving as Director – Operations & Culinary at JSM Corporation. With over 26 years of experience spanning luxury hotels, international cruise lines, premium restaurants, lifestyle hospitality ventures, and multi brand food businesses, he has established himself as a visionary in culinary innovation, restaurant operations, concept development, and brand growth.

A graduate in Hotel Management, Priyank began his culinary journey with the Oberoi Group and later Days Inn Hotels before embarking on an international career with Carnival Cruise Lines, where he spent eight years. During his tenure, he played a pivotal role in inaugural openings, culinary development initiatives, menu engineering, operational excellence, and guest experience management across multiple hospitality concepts. As a member of the culinary development team, he was actively involved in new restaurant openings, recipe development, menu creation, and operational implementation across diverse cuisines and formats.

As part of his professional development, Chef Priyank underwent advanced culinary training under Michelin-starred Chef Georges Blanc, further enhancing his expertise in global cuisines, recipe development, menu engineering, and restaurant concept execution.

His passion for Asian cuisine and culinary storytelling led him to become the lead chef and host of “Asian Bowls,” a 10-episode television series aired on FOOD XP in March, showcasing authentic and contemporary Asian street food from across the region.

Known for his dynamic personality and engaging presence, Chef Priyank regularly participates in culinary demonstrations, masterclasses, media appearances, and food-focused events. His ability to combine culinary craftsmanship, operational expertise, and storytelling has made him a respected voice in the hospitality industry.

At JSM Corporation, Chef Priyank has been an integral member of the opening teams for renowned international brands including Trader Vic’s and Mai Tai Lounge in India. He has also led the development and launch of successful in-house concepts such as The Big Kahuna and Ginger Tiger, while contributing to the operational and culinary success of globally recognized brands including Hard Rock Cafe and California Pizza Kitchen.

As Director – Operations & Culinary, he is currently spearheading operations, business performance, and brand development for Shiro, one of India’s leading premium dining destinations, while also driving the growth and expansion of YOICHI, a contemporary Asian street food concept. His leadership focuses on enhancing guest experience, operational excellence, profitability, brand positioning, and sustainable business growth across the portfolio.

Most recently, he spearheaded the opening of the exclusive members only Breeze Beach Club in Lagos, Nigeria, and successfully launched YOICHI, a premium Asian street food concept in India. He is currently leading the development of new QSR and delivery focused brands, including Big Bad Burger tentative opening in August and Tokki Ramen in Bengaluru.

Beyond his culinary expertise, Chef Priyank is a commercially driven operations leader with extensive experience in P&L management, concept creation, business strategy, revenue optimization, and brand development. Throughout his career, he has successfully led restaurant openings, business turnarounds, multi-unit operations, and the creation of scalable hospitality concepts across casual dining, premium dining, QSR, and lifestyle brands.

His operational strengths include budgeting and forecasting, financial planning, cost control, procurement strategy, inventory management, supply chain optimization, SOP implementation, quality assurance, manpower planning, training and development, and guest experience management. He has consistently focused on driving profitability, operational efficiency, and sustainable business growth while maintaining brand standards and delivering exceptional guest experiences.

As Director – Operations & Culinary, Chef Priyank plays a strategic role in shaping brand vision, developing new concepts, identifying growth opportunities, expanding market presence, and building sustainable business models. His ability to combine culinary innovation with commercial acumen has enabled him to successfully launch, scale, and position brands in highly competitive markets while delivering strong financial and operational performance.

Throughout his career, Chef Priyank has remained passionate about exploring new cuisines, mentoring future hospitality leaders, building high-performing teams, and creating memorable dining experiences. Beyond work, he enjoys travelling, sketching, and spending quality time with his son, Rudraditya.

Core Expertise